How to create a Content Strategy?

Content strategy is the plan to create, publish, and manage useful and usable content.


Creating content strategy can take anywhere from a few weeks to several months, depending on the scale and complexity of the project. However, in most cases this activity is ongoing.




Content strategist, UX writer, Design manager


It could be done at any time during the design process but best is to have a Content strategy in place before starting the design.

Before: Research
After: Design

Getting Started

Creating a content strategy ensures that users get the right info, at the right time, in the right place, and in the right format. This includes making sure that the content works well with the overall product design. Hence, the strategy also needs to align with visual design, brand strategy, and functionality of the product. 

The content strategy impacts 

Content strategy ensures clear and consistent messaging across different touchpoints with the users and customers.


Content strategy is important for businesses and organizations that aim to create and publish effective, relevant, and valuable content that meets their objectives and goals. A well-planned content strategy helps in achieving the following:

Elements of Content Strategy

How to?


Do’s & Don'ts




  1. Have a tone of voice for the content.

  2. Continuously improve the content.

  3. Engage with customers to evaluate usability of content on different channels.

  4. Have a timeline and plan for applying the content strategy.

  5. Create engaging and interactive content.

  6. Optimize your content for search.

  7. Measure effectiveness of your content strategy.

  1. Don’t write product copy in isolation.

  2. Don’t create content without considering the content style guide.

  3. Don’t create content without a strategy.

  4. Don’t assume your user needs while creating a content strategy.

  5. Don’t sacrifice quality for quantity.

  6. Don’t ignore data.

  7. Don’t be afraid to experiment.




Suggested Tools 

Content Management

Content Creation 


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