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Basics of UX Writing

Writing the texts that appear throughout the interface of digital products

Duration

It’s an ongoing activity

Complexity

Advanced

Contributors

UX writer, content strategist, design manager, and marketing team

Getting Started

UX writing is designing content for the user interface of a digital product. Good UX writing makes the product much more usable and enhances user engagement. UX writing is all about creating content that helps users achieve their goals and improves their experience with the product. 


How to?

Here are some tips on how to do good UX writing:

 

Types of UX writing:

Depending on the needs of the company, team, and end-user, a UX writer will create different types of content. Here are some of the most common types:

 

UX Writing can be done effectively by following these tips:

  1. Be clear, concise, and useful

  2. Remember the context

  3. Stay positive

  4. Sound like a human

  5. Be consistent

  6. Add surprise and humor

  7. Fight dark patterns: A dark pattern is when a design pushes the user to act not in her own interest but in that of the company.


Do’s & Don'ts

 

Do’s

Don’ts

  1. Be clear and concise.

  2. Use simple sentences.

  3. Establish the brand’s personality.

  4. Write content in small understandable chunks.

  5. Use progressive disclosure.

  6. Use an active voice.

  7. Use consistent language and tone.

  8. Be objective and informative.

  1. Don’t use jargon or technical terms.

  2. Don’t write in a passive voice.

  3. Don’t write complicated and long texts.

  4. Don’t miss the spelling and grammar check.

  5. Don’t prioritize anything else over helping users to use the product in the best possible way.

 

Suggested Tools 


References 


Other Related Best Practices

  • How to create a Content strategy?

  • Prototyping Basics