How to build a Design Culture?


What is Design Culture?

Design culture is a term used to describe the collective values, beliefs, and practices of a design team or organization. It is the shared understanding of how design should be approached and how it should be used to create meaningful experiences for users. Design culture is an important factor in creating successful products and services, as it helps to ensure that everyone involved in the process understands the importance of design and its role in creating successful outcomes. Design culture also helps to foster collaboration between designers, developers, product managers, marketers, and other stakeholders. By having a shared understanding of design principles and processes, teams can work together more effectively to create better products.

Is your company culture stifling creativity? Do team members feel like they can’t take risks without being penalized? If you want your company to succeed, you need to build a design culture that nurtures creativity and encourages innovative thinking. Here’s how.


How to Build a Design Culture?

Creating a design culture within your organization can be a daunting task, but it’s one that can pay off in big ways. By building a design culture, you’re not only creating an environment that is conducive to creativity and innovation, but you’re also setting your company up for success. So how do you go about creating a design culture? Here are some tips:

1. Encourage creativity and risk-taking. One of the most important aspects of design culture is that it encourages creativity and risk-taking. This means creating an environment where employees feel comfortable pitching new ideas, even if they’re not sure if they’ll work. It also means giving employees the freedom to experiment and fail, without fear of retribution.

2. Foster collaboration. A key element of any successful team is collaboration, and this is especially true in design culture. Encourage employees to work together on projects, share ideas freely, and provide feedback to one another. By promoting collaboration, you’ll create an environment where everyone feels invested in the success of the company.

3. Value feedback. In order to promote a culture of continuous improvement, it’s important to value feedback – both positive and negative. Encourage employees to give honest

Why a design culture is essential outside of just design

It’s no secret that great design can make or break a product. But what’s often overlooked is the importance of design culture within a company. A strong design culture can help to foster creativity, collaboration, and innovation, all of which are essential for success.

Design culture isn’t just about pretty things. It’s about creating an environment where good design can thrive. It’s about instilling a shared belief in the power of design to solve problems and create value. It’s about setting high standards and empowering designers to do their best work.

In short, strong design culture is essential for any company that wants to be competitive in today’s marketplace.

Creating a strong design culture doesn’t happen overnight. It takes time, effort, and commitment from everyone in the company. But it’s worth it. Investing in a strong design culture will pay off in happy customers, engaged employees, and increased profits.

How to build a design culture?

A design culture is built on a foundation of creativity, collaboration, and communication. To build a strong design culture in your organization, start by creating an environment that supports and encourages such an environment.

How IDEO defines a robust design culture by five characteristics:

  • Constant curiosity

    There are always people who want to know more about what’s happening at the company. IDEO, a design company, defines this trait as inquisitive and open-minded employees.

  • Frequent experimentation

    Employees constantly experiment, enabling the greater success of launches.

  • Cross-team collaboration

    Collaboration between your team members is the backbone of your company. Cubyts helps teams collaborate on designs, wireframes, and presentations.

  • Intentional storytelling

    For more success in products, a project lead or passionate team member should be assigned to tell the story of an idea so that it can generate momentum and excitement.

  • More ideas

    Ideas for new blog posts come easily to your organization. You are able to iterate feedback from your team quickly.


One thing is for sure: Your attempt at creating a design culture won’t impact your leadership doesn’t value design. The role of “Chief Design Officer” sends the message that innovation is involved in your organization’s highest-level decisions. Because when C-level executives are passionate about crafting better user experiences, they set an example that encourages everyone to care.


Use the right tools to empower your team

Design culture is all about using the right tools to empower your team. Investing in the right tools can create a workflow that encourages creativity and collaboration. The following are some of the best tools for building a design culture:

1. Sketch:

This vector drawing and animation software is popular among designers for its user-friendly interface and wide range of features. With Sketch, you can easily create high-quality designs for both web and mobile devices.

2. Adobe Creative Cloud:

This comprehensive suite of creative tools from Adobe offers everything you need to design professional-grade graphics, videos, and more. With Creative Cloud, you can access all of Adobe’s powerful design tools in one place.

3. Figma:

Figma is a vector graphics editor that’s quickly gaining popularity among designers for its ease of use and collaborative features. With Figma, multiple users can work on the same file at the same time, making it ideal for team projects.

4. InVision:

InVision is a prototyping and collaboration platform that allows you to bring your designs to life and test them out with real users. With InVision, you can gather feedback on your designs and make changes.


Cubyts provides all elements of design culture central to thriving design culture. It promotes collaboration and transparency, encourages teamwork, and measures design maturity. Cubyts encourages collaboration and transparency and measures design maturity: central tenets of thriving design culture.

With Cubyts, various teams in your organization can work together seamlessly to brainstorm, plan, and measure. Sign-up for a free trial today and experience Cubyts